Tasty Corner is a fine-dining Indian restaurant nestled in the heart of Little India, Singapore. Known for its aromatic biryanis and elegant dining experience, this popular eatery was nonetheless struggling with modern challenges hidden behind its kitchen doors. Despite decent footfall and a premium reputation, the restaurant’s sales fluctuated unpredictably month-to-month. The culprit? An over-reliance on third-party food delivery platforms that charged commission fees as high as 30–35% on each order.
Tasty Corner’s own digital marketing campaigns weren’t yielding results either. Without a dedicated online ordering platform, interested customers had no direct way to convert their cravings into actual sales. Sensing an urgent need for change, the restaurant turned to RMG Consulting Services for a solution.
The Challenge
Like many restaurants in the digital age, Tasty Corner faced a dilemma. They had a loyal base of dine-in customers and a mouth-watering menu, but their online sales were bottlenecked by third-party food delivery apps (such as GrabFood and Foodpanda). These platforms provided exposure and convenience, but at a steep cost. With commission rates taking roughly one-third of each order’s value, profits from delivery sales were being severely squeezed. For a fine-dining establishment withquality ingredients and tight margins, losing that much revenue per delivery order was unsustainable.
Inconsistent sales added to the strain. One month might bring brisk business, while the next could fall short, making it hard for the owners to forecast revenue or plan investments. They noticed a pattern: even when they ran promotions on social media or invested in online ads, the effort didn’t translate into proportional sales. Curious diners would see a tantalizing food post on Instagram or a special discount ad on Facebook, but without an official online ordering option to click, many potential customers lost interest or got distracted by competitors on the delivery marketplaces. Tasty Corner’s digital presence did not reflect its premium on-site experience – it lacked a direct channel for customers to engage and order with ease. This gap between marketing and conversion was a growing pain that begged for a solution.
The Solution
RMG Consulting Services stepped in during late 2024 to diagnose and ad dress these issues. After a thorough assessment, our team proposed a clear strategy: build Tasty Corner’s own e-commerce ordering platform and realign their digital marketing to support it. In December 2024, development kicked off on a custom online ordering website, https://tastycornersg.com, designed specifically for Tasty Corner’s needs. The approach was comprehensive – not just a basic ordering page, but a full digital makeover to elevate the restaurant’s brand and give it control over its online sales.
- Custom UX Design & Branding: RMG crafted a user experience that reflected Tasty Corner’s fine-dining charm. The website features a warm, inviting design with mouth-watering visuals of their dishes, echoing the ambiance of the restaurant. We ensured the branding was consistent – from the color palette to the typography – so that customers feel the same premium vibe online as they do at the physical outlet.
- Mobile Optimization: Knowing that most hungry customers order from their smartphones, we adopted a mobile-first design. The ordering process was made fast and intuitive on mobile devices, with simple navigation, quick-loading menus, and a secure checkout. Whether a customer visits the site from a desktop at work or a phoneat midnight, they encounter a seamless, responsive interface that makes ordering direct a breeze.
- Integrated Online Ordering System: The core of the project was a robust e-commerce system that allows customers to browse the full menu and place orders directly for pickup or delivery. We built in features like item customization (for spice levels, add-ons, etc.) and real-time order notifications to the restaurant’s kitchen. When an order comes through the site, Tasty Corner’s staff gets instantly alerted to prepare the meal – just as they would with Grab or Foodpanda orders, but now without an intermediary taking a cut.
- Delivery Partner Integration: To maintain the convenience of home delivery without the hefty commissions, RMG integrated the new website with reliable delivery partners. Instead of routing orders through Grab’s marketplace, the site links with third-party logistics services for dispatch. For example, when a customer enters a delivery order on the site, a delivery request can be automatically sent to a partnered courier service, ensuring the food reaches the customer promptly. This way, Tasty Corner still offers the ease of delivery but on its own terms, paying a simple delivery fee rather than a huge sales commission.
- Social Media & Marketing Alignment: Building the platform was only half the battle – the next step was to drive customers to use it. RMG worked with Tasty Corner to overhaul their digital marketing strategy. All online ads and social media posts were updated with clear call-to-action buttons directing traffic to the new website. On Instagram and Facebook, the restaurant’s profiles now prominently feature the “Order Now” link to tastycornersg.com, making it effortless for followers to transition from drooling over a food photo to placing an order. We also coordinated an influencer outreach campaign. Local food bloggers and Instagram influencers were invited to experience Tasty Corner and share their stories, each including a direct link for their followers to order the same dishes directly from the new site. These efforts ensured that marketing spend translated into actual orders, not just likes.
Behind the scenes, RMG set up analytics to track the performance of the new system. By monitoring website traffic, user behavior, and order patterns, we were able to continuously fine-tune the user experience and marketing messages. This data-driven approach meant Tasty Corner could see, for the first time, detailed insights on theironline customers – information that third-party apps previously kept to themselves. Now the restaurant could identify which dishes were most popular for delivery, what time of day orders peaked, and which promotions drove the most traffic, allowing for smarter business decisions going forward.
The Results
The transformation from third-party reliance to an owned platform began yielding results almost immediately in early 2025. Within the first few months of launching their direct ordering site, Tasty Corner experienced a remarkable turnaround:
- Boost in Online Orders: Monthly online order volume climbed substantially. Customers quickly adopted the new platform – many appreciated the user-friendly interface and the exclusive deals posted there. In fact, direct website orders grew to comprise nearly half of all Tasty Corner’s delivery orders within three months, effectively increasing total order volume by around 25% compared to the previous period.
- Reduced Commission Costs: With so many customers now ordering direct, Tasty Corner dramatically reduced its dependency on third-party platforms. The hefty commission fees that used to cut into their margins have shrunk accordingly. By relying on their own website for a large share of sales, the restaurant saved thousands of dollars that would have otherwise gone to delivery apps. This shift is improving their profit per order and freeing up budget that can be reinvested into quality ingredients and customer experience.
- Enhanced Brand Perception: The new online presence elevated Tasty Corner’s brand in the eyes of customers. Diners responded positively to the professional, easy-to-navigate website – it reinforced the sense that Tasty Corner is a top-tier establishment. The consistency from seeing a Facebook post, to clicking a link, to landing on a polished site created trust and excitement. In online reviews and feedback, customers have noted the convenience of the direct ordering system and the overall improved digital experience. The restaurant’s premiumpositioning is now backed by premium digital service.
- More Consistent Cash Flow: With direct ordering, Tasty Corner gained more control over its promotions and scheduling, leading to steadier cash flow. Instead of being at the mercy of third-party algorithms or monthly fee payouts, the restaurant can run its own promotions (such as a weekend biryani special advertised on the site) to drive traffic during slower periods. As a result, monthly revenues became more predictable and less subject to the “feast or famine” cycle. Management can plan with confidence, knowing a baseline of direct orders will come in each month through their own platform.
Tasty Corner’s story showcases how a strategic digital transformation can empower a business to reclaim control and boost performance. By shedding the weight of excessive commissions and engaging customers on their own terms, this beloved restaurant not only improved its bottom line but also strengthened its relationship with its patrons.
Ready to Transform Your Business?
Tasty Corner isn’t alone in facing digital hurdles. Many restaurants and retailers struggle with high commission fees, inconsistent online results, or an outdated web presence. The good news is that you don’t have to settle for the status quo. RMG Consulting Services specializes in turning these challenges into opportunities for growth. If your business is facing similar issues – whether it’s the stranglehold of third-party platforms or marketing campaigns that just won’t convert – it’s time to take control.
Let us craft a tailored digital solution for you, just as we did for Tasty Corner. From custom e-commerce websites and mobile apps to savvy digital marketing strategies, we have the expertise to unlock your business’s potential. Don’t let hefty commissions or a lackluster online presence hold you back. Contact RMG Consulting Services today to start your own success story and join the ranks of forward-thinking businesses thriving in the digital landscape.